Executive Education

Entrepreneurship Educator: Research led teaching

Teaching across the Northeast’s universities, I have a particular association since 1998 with Durham University and became an Honorary Entrepreneurship Fellow for the Business School in 2014.

While directing the graduate start up programme GLEAM, I submitted a case study which was cited in the Government’s Denholm Report on higher education and also won the Rome 2007, European Training Foundation Best Practice Regional Award.  I designed this graduate start up programme and delivered it for 10 years; spinning it out of the university freelance.  An independent impact study reported that within a 5-year period 165 new businesses were launched, 200 new jobs created and £5m contributed into the local economy.

I have a well-grounded understanding of the issues surrounding graduate employability and the demand for graduates to be equipped to build portfolio careers. Hence, I have also developed interventions to support both academic staff and graduates to develop entrepreneurial leadership skills and competencies, to drive their futures and thrive within complex and changing environments.

Currently, I teach enterprise within the post graduate curriculum for the School of Engineering and Computer Science at Durham University.  I am module advisor and teaching lead at Newcastle University; ‘Medical Technology Innovation’ in partnership with the Faculty of Medical Sciences (2014 ongoing).

I was also a member of the academic team , designing creating the new Global online MBA offering (2015), and now module leader for the ‘Small Business Management and Marketing’ (2015 ongoing).

CPD in Industry 

Growth Coach: Europe, South East Asia, and the Middle East.

Over the last 20 years I have built an understanding of the needs of early-stage entrepreneurs, having trained over 5000 internationally. Recent years have seen me transfer this knowledge of entrepreneurship to grow SMEs and large organisations - enabling them to innovate on their biggest challenges .

I use my experience of successful incubators to inject lean approaches into the boardroom, rebooting innovation and building agile project frameworks across senior management teams.

Business Developer: Trading as ‘Conversations with Purpose’ since 2006

An expert facilitator of entrepreneurship and creativity, my approach is pragmatic; helping businesses to clarify their challenges to growth, and applying robust reviews to generate sustainable solutions.

Creative problem solving methods underpin my work, empowering individuals to implement change, shape their organisations and ultimately impact positively on the communities they serve.

I help clients craft growth strategies that focus on designing value propositions to produce new net sales, in both product and services businesses.

Professional Experience

Who I Work With

  • Postgraduates (since 1998)
  • Undergraduates (since 2005)
  • Supervised research students (since 2010)
  • Executives of large organisations - both for and not-for-profit businesses

Where I Work

Based in the North East of England, I work throughout the UK and abroad.

My international projects often focus on the economic and social empowerment of women and girls within developing economies, including Libya, Lebanon, Jordan, Egypt and Sri Lanka.


I can adapt to deliver in a wide rang of settings, from local community centres to formal European assemblies.


Predominantly Higher Education, but also in Further Education Colleges and High Schools.


From single webinars to intensive week long residential courses.

Programme Design

Embedding enterprise into the curriculum or stand-alone co curriculum, both non and accredited courses available.

Supporting graduate entrepreneurs, to articulate concepts and develop realist propositions in developing their business.

Facilitating individuals and top teams to scope, design and implement growth strategies, realised by discreet projects.

Designing and delivering Entrepreneurship, Innovation & Creativity within the curriculum for graduates & post-graduates.

Developing Entrepreneurial Learning and Enterprise Education

How can I help you?  Get in touch to find out more.

Conversations With Purpose
Facilitating Entrepreneurship

Wendy Parvin LinkedIn